TribLIVE: There are several reasons that firms have been unable to reach younger consumers, the survey said. One is that firms haven't developed products that connect the rewards of saving to the present. Nearly three-quarters of the millenials surveyed said they would save more for retirement if they were rewarded in some way.
It's a lot to ask a 20-something to hand over their hard-earned dollars and not be able to touch any part of it for several decades, said Don Marinelli, the co-founder of Carnegie Mellon University's Entertainment Technology Center who has studied the millennial generation.
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