Sign Builder Illustrated: For the more than three million visitors to Cedar Point amusement park each year, this complex on the shores of Lake Erie in Sandusky, Ohio is the destination for fun, with enough rides, events, and shows to thrill those of all ages.
Parkgoers will also find signs of every size, shape, and description throughout the complex, guiding them, informing them of prices and policies, and promoting the many attractions that make Cedar Point such a perennially popular destination.
2 comments:
I was watching TV the other day, and on the show, the interviewed the woman who basically designed the british roadway network. She talked a lot about how the color of the sign indicated it's presents, and how the pictures had to clearly indicate some sort of idea clearly and concisely. She also talked about how the lettering was changed in the 60's because the block font they used before did not appeal to the brains word recognition. This article is more about designing signs, but I think the whole thing about how signs interface with people subcontiously is very interesting.
I remember visiting Cedar Point during my time at Pre-College almost two years ago, and even then I noticed just how much was popping out at the visitors, trying to lure us one way or another to get us to buy something or try a new ride and tell a friend about it. It's amazing the difference that good signage can make; a few scribbled black and white words have absolutely zero appeal and would be passed by in a moment with no second thoughts. But colorful, creative, unusual signs are what keep business running, and therefore their design is definitely imperative to the promotion of the park and everything in it.
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