Butts In the Seats: Yesterday I alluded to one of my pet marketing peeves, the claim that a work of art reveals “what it means to be human.” The phrase has mercifully fallen out of frequent usage these days (or at least I am not being sent those press releases and brochures any more).
However, Lucy Bernholz at Philanthropy 2173 reminds us about the importance of such buzz phrases to the non-profit arts community. She cites the (tongue in cheek) grant proposal by Michael Alexander of Grand Performances.
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