NYTimes.com: Tourists accounted for nearly two-thirds of the tickets sold for Broadway shows last season, according to the Broadway League’s annual demographics report, released on Monday.
The new study, based on audience questionnaires passed out at 81 individual performances of 31 different productions between June 2011 and June 2012, showed that tourists accounted for 63.4 percent of Broadway ticket sales, up from 61.7 percent in the 2010-11 season. Foreign visitors accounted for a full 18.4 percent of tickets.
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