CMU School of Drama


Monday, December 10, 2012

Getting Consumers to Buy More Broadway: A Fable

Market Notes from Shubert Ticketing - November/December 2012: There's an old marketing tale (which may or may not be true) that goes like this: The people from Ajax Cleanser (the kind that came in a can with holes on the top) had lots of market share and a solid business, but growth was at a snail's pace. Everyone already had Ajax under their kitchen sink and used it every day. It was the ultimate mature business.

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