Variety: "'I think marketing is always an ingredient, and it's an easy one to run to,' says 'Brighton Beach Memoirs' producer Emanuel Azenberg. 'But it's not the only one.'
Of course, he's right: Marketing wasn't the only factor that killed 'The Neil Simon Plays.'"
2 comments:
This is rather unfortunate. Neil Simon is a champion of the American drama, and it means a lot that in this climate even his shows that typify the american experience of the 1950's and 60's cannot survive. They blame it on poor foot traffic, and bad advertisement - but it simply is that the American audience is not interested in this kind of show anymore. They want pyrotechnics and special effects.
Based on this article, it seems that the major downfall of the Brington Beach Memoirs was simply a lack of appeal. The article touched on how the style of play has become out of fashion, and based on the other issues the artilce brought up, these seems to be an even more responsible culprit. While I'm sure factors like location and marketing can kill a play, that doesn't change the fact that sometimes people just do not have interest in seeing the play in the first place.
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