Product Placement...Actors' Equity makes its Off-Broadway Debut!

actorsequity.org | News #038; Media: "In today's highly condensed cluster of advertising and promotional messages, advertisers are trying new ways to reach consumers and influence their decision. One of the most popular techniques is 'product placement,' the use of a particular product by actors in a media environment, e.g, in film, television and increasingly, the theatre. "