CMU School of Drama


Thursday, February 22, 2007

Special Lectures

Steven R. Weisman, chief economic correspondent for the New York Times, will speak at 4 p.m. Thursday, March 1, in the Singleton Room of Roberts Engineering Hall. His talk is titled "Globalization, the World and the Bush Administration: A Perspective from the Front Lines of the New York Times." Weisman's talk is sponsored by the International Relations Program.

AND

Broadband and the Arts

Tom Smart, Executive Director of the McMichael Canadian Art Collection, and Malcolm Stanley, technology strategist, will discuss the new electronic presence being developed for the McMichael, one of Canada's premier art collections.

The presentation - part of an ongoing restructuring of the McMichael Canadian Art Collection's electronic presence - surveys awareness on the Internet of the works in the McMichael collection, and links these to the emergent social networking behaviors exhibited by Internet users today. Taking a systems approach, the goal of the new electronic presence is to lever these social networking behaviors to create relationships with targeted potential patrons and customers of the museum - and in doing so ultimately increase attendance, reduce time between visits, and reduce the average age of visitors to the Collection.

Case studies of similar activities will be discussed, and some practical implementation activities will be outlined.

The presentation will be on March 1, 4-6PM, in Porter Hall 126A.

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