Due to variant concern, DC theatergoers still reluctant to return, says new study

DC Metro Theater Arts: Despite increased vaccination rates, concerns over the delta variant may be driving hesitation to return to the theater, according to a new study, posing a challenge for theaters planning to reopen in the fall. Limelight Insights by Shugoll, a national marketing research company in Rockville, Maryland, conducted an online survey with 526 DC-area theatergoers from July 13 to 15, 2021, on their intent to return to theaters. This is the fifth wave of this study for DC that has been tracking these issues since the pandemic began.