Monday, June 27, 2016
Watch this murdered-out dune buggy shapeshift into any car via CGI
The Verge: London-based FX studio The Mill released a video this week showing off its latest creation: the Blackbird, an adjustable car rig that can mimic any model vehicle for advertisers. With the appearance of a murdered-out dune buggy, the Blackbird uses 360-degree cameras and an adjustable suspension to transform its chassis into any length or width required. And with an overlay of CGI, the vehicle can become any type of car it wants.
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One one hand, as a proponent for practical effects in any kind of film or video, whether it be in movies or, in this case, advertisements, I personally find it horrible just how much CGI has replaced practical effects. On the other hand, I find it amazing just how advanced our technology has become and how that has been causing advances in our technology like the Blackbird. It amazes me that we have the technology to completely remove the need to have each and every individual car to create car commercials, and even more so that many people are unaware of the fact that even before the release of the Blackbird, advertisement makers had been using CGI to reduce the cost it takes to make ads. It makes me wonder where this technology is going and what this means for the industry as a whole, and if this is the first step to removing the actual models of cars from ads and film forever.
Also I posted the same as above on a different post.... sorry about that....
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