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Friday, December 04, 2015
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I had the same initial reaction to these colors as many other people. But, once I read this article, I thought that that their reasons behind it was actually pretty great. Gender and sexuality are big conversation points today, on both a personal and a federal level. However, just because they chose a "boy" color AND a "girl" color, doesn't mean that they're actually helping the conversation. Part of me thinks that the team over at Pantone is just cashing in on a hot topic to advertise their colors for the year. The colors themselves are pretty solid- the case for using them together is totally justified through the examples provided. If Pantone really wants to add their two cents into the case for gender-fluidity, then how are they going to do that? Are they going to donate a portion of the money that they ultimately bring in as a result of these colors to a charity that helps LGBTQ youth? And Pantone, color has been a form of expression for years now. This isn't anything new.
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