Why You Need to Ask for Feedback...and How to Use It

lifehack.org: Most people don’t like to listen to views or assessments of others regarding their work or lifestyle. It is really a regrettable component of human behavior that many of us choose to steer clear of all feedback on the chance that it will be negative, in an effort to protect ourselves from hearing things we don’t want to hear. Why is it that? Moreover, why must we presume that the feedback will likely be unfavorable?