Stage Directions: Broadway was once called “The Great White Way,” and lately it’s been under fire for hewing a little too closely to that appellation. There are lots of creative, intelligent people working to address that issue, however, and the Broadway League has just launched a new initiative to broaden the audience. Called “Viva Broadway,” the initiative aims to develop a partnership with the Hispanic community, reaching out to them as an audience and to help them view Broadway as place to build a career. To start with they’ve partnered with New York City’s Latin Media and Entertainment Commission to increase awareness of Broadway’s shows and educate the Hispanic audience on how to navigate the ticket buying process and they’re looking to create Broadway Speakers Bureaus to let students know about the jobs available in theatre.
Wednesday, May 16, 2012
Broadway League Launchs Viva Broadway to Reach Out to Hispanic Community
Stage Directions: Broadway was once called “The Great White Way,” and lately it’s been under fire for hewing a little too closely to that appellation. There are lots of creative, intelligent people working to address that issue, however, and the Broadway League has just launched a new initiative to broaden the audience. Called “Viva Broadway,” the initiative aims to develop a partnership with the Hispanic community, reaching out to them as an audience and to help them view Broadway as place to build a career. To start with they’ve partnered with New York City’s Latin Media and Entertainment Commission to increase awareness of Broadway’s shows and educate the Hispanic audience on how to navigate the ticket buying process and they’re looking to create Broadway Speakers Bureaus to let students know about the jobs available in theatre.
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