Sony Centre, Mirvish theatres to share audiences, programming

thestar.com: "David Mirvish, the largest producer of commercial theatre in Toronto, and Dan Brambilla, CEO of the Sony Centre and the biggest impresario in the non-profit sector, have formed a partnership with far-reaching implications for this city’s show business scene. In an exclusive interview with the Star, both men revealed that they will immediately start offering their patrons special arrangements to purchase tickets for the other’s shows; help each other with cooperative publicity and make the spacious (3,200-seat) Sony available for up to 10 weeks a year for Mirvish-Brambilla co-productions that would demand the increased capacity and production facilities.