‘Elf’ on Broadway at Hirschfeld Theater - Review - NYTimes.com

NYTimes.com: "In some remote corner of Santa’s kingdom up at the North Pole, elves are whistling show tunes as they work. Instead of sewing button eyes on dolls and fiddling with the circuitry of game consoles, a small but dedicated cadre of Santa’s tireless helpers are manufacturing splashy, peppy, sugar-sprinkled holiday entertainments destined for Broadway. The latest product to be shipped south for family consumption is “Elf,” a musical adaptation of the popular Will Ferrell movie that opened Sunday night at the Al Hirschfeld Theater.