CMU School of Drama


Thursday, January 10, 2008

Stage Preview: How Disney became king

Post Gazette: "It's a reminder that the most dynamic entrepreneurial force on today's Broadway is the Buena Vista Theatrical Group, aka Disney Theatricals. Once midtown Manhattan was ruled by Cameron Mackintosh and the Anglo-European pop operas, but now it's Disney, with adaptations of its animated movies. Starting with 'Beauty and the Beast,' Disney has conquered the American theater with five hits in nine tries. That percentage might not fly in the movie business, but it's great in theater, especially when two of the hits are among the biggest box-office bonanzas of all time.
So it seemed time to talk to Thomas Schumacher, head of Disney Theatricals. If Disney is the master of Broadway, it's Schumacher who is at the master controls."

No comments: