Saturday, September 05, 2015
Overall Design & Production Management Of A Corporate Event, Part Two
On Demand content from Live Design: Following up Part One, this LDI session is led by Andrea Michaels of Extraordinary Events and Greg Christy of Brite Ideas with panelists David Merrell of AOO Events, Nick Robinson of MGM Events, and Fabian Yeager of Yeager Design. With specific case studies, the experts discuss how to build the right scenic environment, provide lighting and audio design that utilizes 'common' equipment in new and different ways, and how technology is replacing entertainment components successfully.
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The thing I find fascinating about corporate event management is that it isn't just management, per se. In this video, Andrea talks about how she took the company's original idea for a theme (Americana, academy awards feeling, etc.) and was able to put it into her own style and create something new that isn't too "theme-y". Over the summer, I worked for an extreme pogo company that is in the process of rebranding their work. When we staged the company's two events, the US Open and the World Finals of Pogopalooza, we were constantly keeping in mind how the company needed to come across, how the audience would be best involved, what the most ideal setup would be to draw an audience, and the general question of whether our appearance matched our mission. The most effective change we made was in purchasing a large screen (not quite a megatron) to display the athlete's scores in relation to each other after each event. It was a small technological upgrade, but it made a huge impact on the way the audience perceived the event and how they interacted with it. The screen was a small but much needed change to improve the legitimacy of the sport. I think events, like theatre, are really also centered around design choice, and it's really interesting to see how one small thing can completely alter the look and feel of an event.
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