Expert advice on digital design for "multi-platform" museums

It's Nice That: It’s strange to think of an Egyptian statue of Rameses from 1250BC, Ice Age sculptures, or the Rosetta stone and their place in a digital world. The awe-inspiring physicality of the things feel so at odds with The Cloud, or an app, or words like “omnichannel” that are bandied around so readily and confusingly. As head of digital at the British Museum, Chris Michaels’ job is to examine these conundrums, moving the organisation and its BC-dated objects firmly into the 21st Century. This week he’ll be discussing the future of multiplatform media at the Remix creative summit, so we picked his brains about the role of new technologies in promoting very, very old objects.