CMU School of Drama


Thursday, September 04, 2014

Here, Take My Business Card With Built-in USB Drive

mashable.com: Young professionals who are fed up with LinkedIn, and who dislike the limitations imposed by traditional paper business cards, may find the best of both worlds in the SwivelCard.

Although these smart business cards are partly paper, the bottom third folds into a USB stick, which can be used to store your resume, web portfolio and other job-hunting items.

10 comments:

Camille Rohrlich said...

I love this idea! This is truly unique and innovative and I can think of so many ways that it can make a big difference, especially for a freelance anyone. First of all, it sets you apart from all other people who hand out their regular paper business cards, and ensures that you WILL be remembered. It promotes you as someone who is tech-savy and willing to try out new technologies and systems, which is always a big plus. It’s more convenient for the people to whom you hand out cards to be able to access your resume and whatnot when they get home rather than to have to contact you; they can figure out whether or not they might be interested in working with you as soon as they get to their computer! The most attractive feature, of course, is the ability to remotely modify the data that can be accessed with the Swivel Card. On their Kickstarter page, they also say that another function that they will implement with the funds raised is the ability to control what each individual card holder looks at. I suppose that means you’d have to keep track of which card numbers are handed out to whom, but it’s worth the trouble if it means being able to personalize your content to target that specific person.
Everything about this card is super exciting and awesome. Like, I’m sold. I want to get these for when I’m a real person in the real world and do things like hand out business cards and need to get jobs and stuff. It’s definitely an investment, but it seems worth it when you consider that it can be such a huge advantage in your job search. Go Swivel Card!

Unknown said...

This idea rules, but it’s way cheaper to just have your own website. I don’t think you need to show yourself as being this put together. I also think that having a USB business card certainly does not cancel out the benefits of having a Linkedin or an online presence in general. People lose tiny pieces of paper way faster than they’ll lose information stored on the internet (arguably) forever. If you’re one of those people who rely entirely on your face to face contacts to get you into new opportunities, do it, but in this day and age you need to be findable via the google. I am not saying the old fashioned way doesn’t work, but I am definitely saying that using both methods will certainly get you farther and connected to more people and even introduce you more people than you thought you’d want to know than the old way will.

Keith Kelly said...

Initially I thought this idea was brilliant and soon everyone will be using these cards, but in actuality they are just overpriced pieces of thick paper. USB printed technology always the user to connect to a website on connection to the computer. So basically instead of typing in a website from the business card, your sticking the piece of paper into the computer to access the same sight. What if something gets spilt on the card, will it still work? There is also a QR code on the card that allows the user to access the same information, but in just one other slightly different alternative. The Swivel Card has the potential to be really cool, but its just an overpriced business card that serves the same function as a printed web address.

Philip Rheinheimer said...

I'm not sure I'm sold on this idea. While it does seem great in theory, the real question is whether employers want it. It defeats the purpose if the person you give the card to doesn't actually ever use it. One of my other question would be about durability and flexibility. Can I keep a few of them in my wallet for weeks, or even months without any problems? What happens if the person you have given the card to rips or breaks it? Now you have to send them another copy of whatever was on it. Also how does you data end up on them? Do you have to go through the whole batch and dump your files on them or can they all be done remotely? The nice thing is that you can change what is on them remotely but how exactly do you know which card you gave to who after the fact if you want to personalize anything for them? I agree that this seems like a great idea but I think there are too many flaws and they are too expensive for me to want any.

Carolyn Mazuca said...

I'm ambivalent about this product. On one hand it's super cool and I can see how it can come in handy. You could leave your resume or a portfolio sample on these business cards for someone to just fold up and see. In one meeting you could potentially convince an employer your capabilities are compatible with an opportunity they have. On the other hand, traditional business cards and email or meeting follow-ups are tried and true. Email exchanges and lunch meetings are great ways for potential employers and employees to get to know one another and with these business cards that deeper connection could be lost.

Unknown said...

This card is absolutely a great idea and will no doubt sell to many. There's plenty of individuals who have no desire to make the typical LinkedIn profile or generic websites. However, I don't know if employers will really go back and take the time to plug the USB into their computer and browse through it. There's also the question as to how easily it will get damaged, how compatible it is with all computers, and I'm sure other issues. And with it costing more than a dollar per card, I'm not sure if this is really the best choice of card for beginning entrepreneurs. Especially people in our field. I agree it's important to get your name out, but I don't foresee a new designer giving away 200 cards before they wanted the card to change again and have more information.

Evan Smith said...

To be able to have a portable resume wherever you go. Who would have thunk it. I know there have been several times where I’ve wanted to have my resume on hand, and now you can carry it around wherever you go in the form of a business card. Not only do I think this is a nifty idea, but the fact that you would be able to update your resume periodically is even more impressive. Although yes, these types of business cards are more technologically savvy, but as the younger generation starts to get into the business world, I have to wonder, if business cards would be as of much use to them compared to those who have been using them for years. I know it’s one thing to carry them around, but with this age of technology, I feel as though the younger generation use online resumes for job interviews. Of course that is what this concept is about. It’s just a matter of accessibility for others to use them. With a little bit higher cost than what I’m sure most are willing to pay, I’m sure as these business cards become more developed the price will surely go down over time.

Olivia LoVerde said...

Wow, who would have thought that business cards could have a feature like this. It seems like an amazing idea that undoubtedly sell millions of business cards. They are definitely an expensive investment but seems like a pretty good idea to get your name out there. For $319 you basically get 200 USB cards, if you bought 200 USB cards to hand out with business cards it would be a couple thousand of dollars. I would one hundred percent want to give this out to potential employers. In addition, if I was the one doing the hiring I would much rather take your business card out and put it in my computer to get what I want then to go to a website. It is very memorable and will keep you on the front of everyones mind.

Rachel Piero said...

This is so cool! But I also think that it's cool because it's something I've never seen before. Of course it's extremely convenient and a great, quick way to give people more than just a plain old business card. But I feel like the more and more commonplace something like this becomes, it'll begin to lose its cool factor and therefore lose some of the personal qualities that come with meeting with someone face to face. It's one thing for someone to look good on paper (and now paper USB), but it's another thing entirely to have a personal conversation with them to get to know them. Plus since all of your information is in one place, then it would mean that the other person would lose all of your information if they were to misplace your card. I can definitely see this trend picking up, I just don't know how long it would last.

Unknown said...

I’ve always wanted to come up with a product like this, but was never able to overcome the issue of a connector. The SwivelCard seems to have figured it out.

I have mixed feelings on this a business tool. Sure, this is a neat little card, and it allows the user to store his/her resume and portfolio and share it while networking, but I think it may be more trouble (and money) than its worth.

Most people these days have internet access, and with the large array of tools on the internet, anybody can have a website, for free. Personally, I’d much rather have a business card with a QR code that links to my website. Theres a few reasons why.

1. I have control over what they see and in what order on the website. The SwivelCard allows a user to open any documents they want in any order.
2. A website is much less like to malfunction than a paper card flash drive is.
3. Using a website with a QR code allows me to see how many hits my site has gotten. Using a unique QR code on each card would allow me to see which cards specifically were used to access my site.

It’s a neat product. So is a desktop ice cream cone maker. Neither of them are entirely practical.