Friday, November 20, 2009
The Shubert stimulus package.
PRODUCER’S PERSPECTIVE: "Earlier this week, the theatrical royal family known as The Shuberts announced an unprecedented three year development deal with two commercial producers, Frederick Zollo and Robert Cole. Zollo and Cole (has a nice ring, doesn't it?) have been responsible for a bunch of shows between them including Angels in America, Chitty2 Bang2, and, this season, they teamed up like the Wonder Twins to produce a little event known as A Steady Rain."
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This seems like it's a more direct win for the producers then it is for Shubert. However, through the power of investment, they can end up with greater gains than the producers. I guess a company such as Shubert can afford to take it's luck while it is still within the best interest of the Zollo and Cole to make a good show for their sake as well.
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