Friday, May 06, 2022
Customer Segment
Theatre Inspiration: We’re going to work through the different aspects of the business model that was laid out in my last post introducing the Business Model Canvas. The first thing I want to discuss is the Customer Segment.
According to Business Model Generation, “The Customer Segments Building Block defines the different groups of people…and enterprise aims to reach and serve.” In other words, “For whom are we creating value? Who are our most important customers?”
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I think this is super interesting because I took a business class this semester. You need to create a business model focused on a niche audience of people who want what you do. Everything else flows from that. You don’t just want “butts in seats,” you want the right butts! Your job as a startup theater is to figure out who those true fans are, and how to reach them in order to offer them something they want. But before you have a thousand true fans, you need ten true fans, and those ten true fans tell others and soon you have a hundred true fans. You build an audience of people you know, who know you, and whose tastes you wish to appeal to. Novelists have learned this. There are many who make an excellent living . writing and self-publishing genre novels that appeal to a passionate group of readers who the author has identified and cultivated. They have a bunch of fans who buy every book when it comes out, and often pay extra to have it autographed by the author. This isn’t new
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