Tuesday, January 17, 2017
What Is the Definition of Brainstorming? (For Groups & Individuals)
business.tutsplus.com: If you're more than just curious about what the definition of brainstorming is, but also need to start brainstorming right away, then this guide is a quick, yet thorough starting point to work from. Learn about the purpose of brainstorming and how to follow an effective, creative process for coming up with problem-solving ideas.
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3 comments:
I thought the brief history of brainstorming was really interesting. I didn’t realize that brainstorming was a new term and that the idea of brainstorming of business was new. Often times when I brainstorm sensor my ideas. I didn’t realize that in brainstorming the ideas should build on themselves. In the future I will keep it in mind so that I don’t stifle myself. I also thought that the idea of how to set up group brainstorming was really interesting and that their are different brainstorming techniques for different situations. Also, when it comes to brainstorming, I would not have thought that to encourage imagination that you would have to set the bounds. No ideas are off limits and the crazier the better. Also I think it’s neat that brainstorming grows on itself and that it works because people are being creative together rather the trying to rely solely on oneself. I definitely will think back to this article in the future when I brainstorming for different projects.
This article reminds me a lot about one of my favorite business structures I've read about: Creativity Inc. a.k.a. Pixar Animations. I had never really thought there was a particular structure behind brainstorming, but this article gave new insight that I think will affect the way I brainstorm from now on. I had never thought about brainstorming in a different way then we are traditionally familiar with. I love the idea of backwards brainstorming or role storming. I often find when I approach problems from a new perspective, I can find a more unique and creative solution. In addition I've always heard the phrase "yes and" rather then "no but", but I believe this context was where it is best exemplified. Considering that brainstorming is at the forefront of most processes often you do not know who you're working with. I believe having a judgment free zone is the only way to get original and creative ideas. This is a topic often addressed in Creatively Inc. Ed Catmull often discusses that great ideas come from anywhere, and the only way to find them is by reducing the fear to speak up.
I am certainly happy that the topic of brainstorming, and how to do it effectively was brought to light. In the world we live in, collaboration skills are crucial. No one can get anywhere without anyone, at least not for long. I see brainstorming too as apart of this necessary collaboration. It is especially important, in the theatre. It is very often that I find myself working on a group project, and voices get lost or stomped over in a group. Understanding how to communicate, including the exchange of ideas is crucial and I feel like this article really reflects that beautifully. What is interesting to me, is how they credit Osborn for defining the term for business, although as stated, the process has been around since humans walked the Earth. Living, and evolving requires problem solving and be progress and invent because of it. We always have. That being said, I do feel like Osborn lays out a clear format for a brainstorming session. I will be taking note of this.
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