CMU School of Drama


Wednesday, November 02, 2016

L'Oréal Is Using Virtual Reality To Expand The "Matrix Academy"

Fast Company | Business + Innovation: Animators spent decades trying to make hair look fully realistic, until Pixar created the software used in such movies as Monsters Inc. and Brave. Now that same problem has to be solved in virtual reality.

"From our perspective, hair is the hardest possible problem," explains 8i's Linc Gasking. 8i specializes in modeling fine human details like eyes and fingers, but its team found hair to be particularly challenging, especially the frizzy kind.

2 comments:

Unknown said...

From this hot mess of an article, I think it is saying that L'Oreal is either animating beauty tutorials or taking high definition videos of stylists creating looks, and then putting them in VR. But this article really made me work to figure that out. I'm very confused why they brought up Pixar and never talked about it again, and what the hell 8i actually is - I get they animate things, but for what purposes? Movies? Ads? What! I also cannot get over this quote: "The first time that Weiss put on a virtual reality headset, she felt sick and dizzy. She was also struck by its potential." What an awful quote! Don't lead with the horrible side effects of a product you are trying to sell! I love vomiting while watching some dude do a girl's hair. Ugh.

Anyways, if what I discerned from this article is correct, I think it could be cool, but will probably take a while to catch on. Many beauty schools won't have the funds to afford a VR headset, except the good ones, and you can't ask questions to a virtual teacher, so it will probably take the same amount of precedence that a lot of online schooling does. But, because beauty tutorials are already so popular on YouTube, this could have some cool potential benefits for beauty bloggers and hobbyists. I'm interested to see how it comes to be.

Cosette Craig said...

So I don't fully understand what the article is saying L'Oreal did, but I am intrigued because A: I worked as hair stylist for 2 years and B: I once got vertigo from Virtual reality goggles. I worked on a project last year that was a 3d animation in which I had to render fur on an animal and I used Pixar's open source software RenderMan to do so. The hair was incredible. It flowed harmoniously with my animations and looked unbelievably real. This same rendering could be incredibly useful in training hair stylist because it is a low risk way to teach techniques that could damage other peoples hair and it helps with travel costs since they won't have to travel to conferences to learn this branded material. Again, I'm still a little confused as to what L'Oreal is actually doing, but I see the potential for training this way.