www.eventmarketer.com: HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art, and The Lab, presented by The Verge and powered by HP, served as a brand experience “playground.” Outside, an interactive façade live-wired with generative projection-mapped content (by VolvoxLabs); inside, a 360-degree virtual reality theater and art exhibition space. Yea, killer.
2 comments:
Before discussing the HP event itself, I’d like to talk about the Panorama Festival. This was the first year that the event was held and there was a good amount of backlash around it being announced. For many years before Panorama existed, there was another festival, Governor’s Ball, held at the same venue and earlier on in the year. People were upset considering this new festival was set up by a corporate production company as opposed to Governor’s Ball which is run by an independent group of people. So, I can’t say that I’m surprised that the HP event was held at this festival considering the financial support the festival has. The HP tent itself looks pretty cool and it is great to see how musicians and entertainers can use technology to create a new frontier of entertainment. Part of me also wonders though if the tent was something just to keep people busy in between music acts. But, probably better to think on the positive side and that they want to integrate interactive technologies into this industry.
I think it’s great that HP tried to go light on the branding for this event. Even though this is their event, they were able to put that factor a side and focus on the interactions and demonstrations. I also think it’s great that HP included students in this event. Giving these students access to some of this new technology shows them what's possible. Though they only created wristbands and only a few students got to see the entire show, hopefully they were inspired to create more. The idea of a create-a-thon is an interesting idea. To me, it almost sounds like a version of a hack-a-thon, but instead of creating original code, people could create art or physical objects. I wonder if there is something further for this idea of a create-a-thon. People flock to hack-a-thons and I would be interested if there is a similar interest for a create-a-thon. Nevertheless, this event by HP sounds interesting and it's great that they were trying to include students both in the event and in the designs.
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