Howard Sherman: “You know, if we all agreed to stop putting critics’ quotes in our ads, they’d lose their power over us, and we could just sell our shows on what we think is best about them.”
I will confess to having made that statement, or something along those lines, more than once when I was the public relations director at Hartford Stage. Thinking back on it now, I can attribute it to a) youth, b) feistiness and c) naïveté. Remember, of course, that this was the pre-internet era, when reviews didn’t linger forever online, but genuinely became inaccessible 24 hours after they appeared in print. And of course, there was no persuading absolutely every other theatre in the area that this was viable, and without unanimity, it would fail.
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