2am: It popped up in my newsfeed again: another article about an opera/museum/symphony theater company’s new initiatives to attract a “younger audience.”
I open these articles with a combination of dread and excitement these days. Maybe this time, this new organization (that spent a couple hundred thousand dollars on a market research study) will announce a genuinely new idea- something that really addresses the interest gap between young pop culture enthusiasts and high culture curators.
Instead, it is the same five tired ideas that every other arts organization has tried.
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