CMU School of Drama


Saturday, May 09, 2009

At the Broadway League conference: Day 3/What is Web 2.0 and how do we use it?

PRODUCER’S PERSPECTIVE: "If there was a theme at this Spring's conference it was Web 2.0 and the following questions:
- What are the essential Web 2.0 tools in a modern theatrical marketing plan?
- How do we use and then track those tools?
- How we do we turn all those 'friends' and 'followers' into buyers?"

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