You’re too small

Comm Unplugged: "It is crucial to know that good relationships are not only necessary when engaging customers, but it is also imperative that good rapport can be fostered between businesses and partnering companies. Be it for outsourcing or for a joint venture, a relationship on the right note will last a long time to come. At some point, playing down ourselves a little by being humble can end up as the make-or-break factor when things are not going our ways."