Now every night is amateurs' night

guardian.co.uk: "A professional stage version of Disney's High School Musical has just opened in London, while another company is simultaneously touring it around the country; but licenses have also been issued to more than 400 amateur companies throughout Britain to put it on as well since the rights were first made available to all comers. Disney, as canny marketers, have seen it not just as a people's musical whose popularity, from the first time it was screened as a made-for-TV movie on the Disney Channel in January 2006, has enabled it to be franchised as everything from a video game to a touring ice show spectacular."