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Sunday, May 11, 2008
Building the Market - Robodaddy Part II
Entertainment Engineering - Volume 5 Issue 5: “Now I work for Santa Claus,” reflected Tilden. The statement was not merely an observation about the climbing sales of WowWee products and the new products that would be coming out. While the development of a utility robot is still pretty much a dream, Tilden has been actively adapting the marketplace, over the preceding years, to the idea that robot toys could be sophisticated, fun and affordable. People are getting acclimatized to robots in the home, as 20 million WowWee robots have been sold over four years.
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