CMU School of Drama


Tuesday, May 27, 2008

How to paint a face and sell a show.

PRODUCER’S PERSPECTIVE: "Wicked is not a show that advertises much. It doesn't have to. That's why, whenever they do anything, I pay attention.
Here's what I've noticed: heavy on the outdoor, a bit of radio during tight times, occasional full page NY Times ads that look like editorial announcements . . . and street fairs."

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