Pop City: "Then something unexpected occurred. The leaders of the ad world admitted they had no idea what was happening. One after another, the speakers talked about a mysterious, undefined path called the “future of advertising.” They expressed their fascination with the declining impact of traditional television ads and tried to make sense of a growing focus on interactivity and the Internet. Even though they talked about an upcoming need to bridge the separate worlds of creative directors, tech guys, and public relation firms, no one was sure how they fit together in the end.
And then I realized: This is what Branding Brand does. We make it all fit."
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