CMU School of Drama


Thursday, May 14, 2026

PortAventura World and Vekoma partner for new mixed reality company

InPark Magazine: PortAventura World and Vekoma have reached an agreement to drive the creation of WeRiseUp, a new independent company spun off from Adventure Labs by PortAventura World. The resort’s digital innovation unit is evolving into a studio specializing in mixed reality, with the aim of scaling the technology developed and validated at PortAventura Park over recent years.

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