CMU School of Drama


Wednesday, July 31, 2024

Why Did WBD Mention AI 8 Times in One Call?

theankler.com: If you listen to entertainment CEOs talk about AI to investors, you quickly learn that they’re mostly focused on one thing. Last May, WBD CEO David Zaslav mentioned AI eight times, touting its value in content discovery, ad-targeting, content recommendation, inserting ad breaks at the right time while generally promising to “utilize AI to increase productivity in all facets of business operations.”

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