CMU School of Drama


Wednesday, June 08, 2011

Tony Awards' musical numbers are key to box-office success

latimes.com: "Reporting from New York—
— In 1994, Stephen Sondheim's 'Passion' beat Disney's Broadway musical version of 'Beauty and the Beast,' its closest competitor, in the race for the best musical Tony Award. 'Beauty and the Beast' collected only one trophy — for best costumes.
But in the days after the award telecast, Disney's Broadway musical brought in a record-breaking $1.6 million in sales while 'Passion' managed a fraction of that and closed six months later. 'It just goes to show you what a best costume Tony can do for you,' one insider quipped.

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