Just How Much Is a Tony Worth?

NYTimes.com: "Every year, Broadway producers with musicals struggling to fill theaters to capacity every night place their financial hopes on the Tony awards. But just how valuable is winning a prestigious Tony? And how much does the publicity — and the broadcast television showcase for the musical numbers on CBS — help the runners-up? FiveThirtyEight, a blog devoted to helping readers of The New York Times cut through the clutter of this data-rich world, decided to find out.