Sonic Alert Doesn't Want You To Sleep Through Class, Sends Free Alarm Clock

The Consumerist: "Justin writes that he is a college student and a heavy sleeper. Ordinarily, these are not a good combination, but he has a special weapon in the war on slumber: the Sonic Bomb alarm clock from Sonic Alert. The product is designed for the hard-of-hearing as well as sound sleepers. He explained his issues with the clock that led him to sleep in, and suggested some ways to improve the product. Instead of brushing off his concerns, Sonic Alert expressed concern that he was sleeping through class. They sent him--for free--a different clock with one of the features that would help Justin actually get up in the morning.