Crain's New York Business: In the past few months, Catherine Russell has been receiving calls constantly from producers trying to rent a stage at her off-Broadway theater complex.
In fact, the demand is so great that Ms. Russell—whose two stages are filled with the long-running shows The Fantasticks and Perfect Crime—plans to build more theaters. The general manager of the Snapple Theater Center at West 50th Street and Broadway is in negotiations with landlords at two midtown locations to build one complex with two 249-seat theaters and another with two 249-seat theaters and a 99-seat stage. She hopes to sign the leases within the next two months and finish the theaters by October.
“There are not enough theaters centrally located in the Broadway area,”
1 comment:
This is fantastic. I have heard a lot over the last few months about Broadway's struggle and how shows were closing and times were tough. When you avg ticket price is $80 though, what do you expect? I think that people are beginning to realize that Off-Broadway has a comparable value with Broadway minus some of the glitz. I am glad to see the new theaters are opening and that the selection of entertainment is increasing. My July NYC experience will be all the better for it.
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