Sunday, March 02, 2008
Mobiles dial up stage numbers
Variety: "Send a text to a number posted on ads for the new Broadway tuner 'Passing Strange,' and the star and creator of the show, Stew -- or at least a recording of him -- will call you back, play you a snippet of music from the production and then offer to connect you to Telecharge if you like what you hear."
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9 comments:
I absolutely love new technology creating new applications in the entertainment industry. Text messaging seems to be the best way to do this because it hasn't been hit with spam like e-mail has, and because it is linked to cellphones, a very personal item. I think the specific user content that the Blue Man group is also extremely innovative and could become a popular point in favor of live performances. The younger generations will probably jump on this idea, but I hope that spam won't come along and scare them off.
This is a really cool advertising tool that everyone is using now. Adapting to the technological market is really difficult these days. It seems these days you can text any number and anyone you want will call you back and leave a message.
Sounds like a way to save Telecharge from going the way of the dinosaur. I hadn't heard anything about them since way back with the ads on tv. It's pretty interesting to see a company such as Telecharge finding a new home, since they had lost so much footing to ticketmaster.com.
Online ticketing is such a pain in the butt most of the time, so it's nice to see that it's been revamped and reimagined.
I really don't want to look at anymore adds. We see on average 10,000 ads per day (true figure) and I think that one more may just put me over the edge. I don't like things happening on my cell phone other than phone calls and scheduling.
They do have a point in classifying theatre as a dinosaur when it comes to mobile distribution and marketting. The scheme still seems a little outdated. The problem with this stem is that the theatre can not offer much to a perspective audience member through a cell phone or a computer, nothing will match the experience of seeing it live. It seems all of the other medias can be equally enjoyed in isolation. Theatre is too much a communal industry to go digital.
I'm glad that we're starting to take technology to the next level in the world of theatre, but it often strikes me how old-fashioned we really are sometimes. I feel like almost everything we do is tied up in the traditions of our forefathers. Needless to say, we are increasingly moving away from that I feel, especially in the more commercial world of Broadway where they have the money to start doing things like that.
i think it would be better if these txt messages would send you a reminder later that day to buy tickets. often you see an ad and have to track down friends and family who may want to goto a show with you. by the time you ask everyone, it could be later that week, or month if people don't get back to you/you forget in the business of daily life
This is a very innovative way something that people would be like, why didn't we think of this earlier! It allows people who enjoy the music in a production to save it as a ring tone or just have it on their phone and every time their phone goes off, it is a way to advertise for the production. I mean whenever the music on my phone goes off people ask me who sings it or where is it from?
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