Monday, December 03, 2007
'Rent' lowering prices
Variety: "Many shows are toying with new pricing schemes to encourage a rapid rebound for Broadway biz. 'Chicago,' for instance, sold all seats to the Nov. 29 perf for $26.50, and ticketholders turned away because of the strike are being encouraged to rebook by March 28 with the offer of a $40 gasoline gift card."
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4 comments:
I really think that ticket prices have gotten a bit too high. For two people to see a show and get dinner you could spend well over a thousand dollars in a night. Theatre used to be something that anyone could afford to see, but $116 for two hours is a bit much. True that the cost of production has gone up, but people still can't afford to see a show every week at rates like that.
Its good to see that the price of tickets are going down however, I am not surprised that rent is the show that is the first to be lowering their prices as it has been running for so long and you do seem to easily find tickets at the TKTS booth's
It’s tricky determining how much you can lower prices and still make it worth doing the show. Producers seem to be trying to grab the portion of the market that is looking the cheapest show. If shows continue to under bid each other maybe the rising ticket prices may come down overall.
I am not sure why they need to lower prices. I think people will flock back to Broadway, probably even more now that they have been starved of it for a while. If the producers wanted to gain back whatever money they lost during the strike, I am pretty sure they could raise prices and people would still go to the theatre. It’s Broadway! When I first read the title I figured RENT was lowering prices because it has been on Broadway since the 80’s, in the same theatre. I am kind of surprised that it is still running, no offense or disrespect to RENT. Regardless, I am also minorly concerned that the author of this article abbreviated words like performances to “perf” and I am not actually sure what “aud” is abbreviated from…?
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