CMU School of Drama


Saturday, December 12, 2015

Home Depot looks to adapt for baby boomers who aren’t so into ‘do-it-yourself’ anymore

The Washington Post: Home Depot has spent years cultivating a customer base of baby boomers who relish the challenge and potential cost savings of renovating their own kitchen or tackling a bathroom repair.

But now, the big-box retailer says it must adapt for a key change among its core customers: These days, when it comes to home improvement, executives say baby boomers are less interested in do-it-yourself and more about do-it-for-me.

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