Production Technicians are a Key Part of the Product

www.thedesignmuse.net: You can pull down billions of dollars in sales a month and you can fill a warehouse with the latest and greatest gear to meet the demands of your sales. But if your business is a production company, gear is not the end product your clients are paying for. They are paying for moments. Gear by itself does not make moments. It does not transport itself, it does not set itself up and it does not build and trigger its own cues at an event. So what bridges the gap between the gear and the moment?