Business & People News content from Live Design: Matt Finke, founder and CEO of experiential production company loop light, has over 20 years of experience in the live entertainment industry, specializing in the creative concept, design and delivery of projects.
With a specialism in media serving, he has worked with large-scale, multi-layer-based video systems in various fields, including the architectural projection, projection blends, live interaction, AR and VR, motion tracking, and projection mapping technologies.
3 comments:
I cant say I’m surprised to see wallpaper rising to the surface once again. With these new advances in technology you can do pretty much anything you want with your walls and better yet if you don’t like it most wallpapers these days can be removed. In my experience I have seen people using patters and other types of wallpaper as accent walls to help complement the room and give it a personal touch. From the pictures in the article you can really get a feel for how people are using wallpaper. For me having a plain wall is quite boring and without some kind of art on the walls weather it be on the wallpaper or wall art it makes it feel unwelcoming. When people think of the word wallpaper it has this connotation that it is outdated and should be in your grandmothers kitchen but after reading this article it seem that it is having a rebirth.
Aside from the cheesy, self-deprecating promotional video, full of socks in sandals and people being incredibly impressed by a black and white screen going from white to black the technology this article is talking about actually looks pretty cool. I’m a bit of a computer nerd and media servers are an interesting challenge, not only are they tasked with playing back high bitrate pre rendered video on time to a live performance they are also often asked to render interactions between a live performance and this media in real time. In my own experience I find it extremely disconcerting when there is any lag at all in this process and it really is a game of milliseconds. This means both that there is a need for some incredibly powerful hardware and really intelligent programming all working together to create the best product. Another interesting thing from the article is Matt Finke’s opinion on media as a tool of the lighting designer, It’s a debate that I won’t get into but it’s interesting that this artist who lives so deeply in both worlds feels that way.
I like that while Matt Finke emphasizes how technology revolutionizes the entertainment industry, he also pointed out that "it is the simple things that move the human beings." Oftentimes people get distracted by how cool the new tools are, and forget the importance of the idea. Theater, films, and videos are all rooted in storytelling. Without a good story, no matter how cool the softwares and hardwares are, the piece wouldn't be impressive enough for the audience. To use powerful tools, one must have even more powerful ideas and incorporate them with the appropriate technology. Over the summer when I tried to learn Processing (a programming language for creative practice), my biggest challenge was actually not the coding part of it, but to develop good ideas that are fitting for this new medium. Whenever I learned a new function, I tried to make something cool with it, but I never actually created anything that was interesting on more than just a superficial level. In the end, I was still more comfortable with the more basic and traditional creative outlets. I think it is a great challenge to use high-tech media tools to make art that can reach people's heart. Technology shouldn't only be good for making flashy aesthetics.
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