Monday, December 01, 2008
Bargains begin on Broadway
Variety: "Producers are hawking discounted tickets, which in recent years have become de rigueur for perfs during the traditional winter slowdown. Stepped-up efforts are aimed at persuading ticket buyers, potentially gun-shy due to the state of the economy, to pull out their wallets."
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5 comments:
I think what disney is doing with the economy being so bad is wonderful! The 18 and younger get in free, thats half the audience right there! Who else would go see the show, it is obviously a childrens show and with that the parents will be getting a huge break off th ticket prices. Also the whole buy one at full price get one free is awesome! honestly, every broadway show should do this! even though 75% of broadway is closing, I think this will give them some hope, as the exc. of disney theatrical priductions said.
I really love how people are beginning to work together for the better of the economy. Everyday we go a few steps further, some days more than others: such as, when Obama was elected. i am hopeful for the future of the economy of the State. Also, with this, more people can be involved in theatre and it may invoke a desire for continued association with theatre for many.
I think Disney's approach is very unique and potentially a little frightening. It seems, and rightly so that they are simply trying to fill seats. What worries me is the notion that theoretically they could fill a house with 50% of the profits that it would normally take in. While I understand the need and want to expose the younger set to Broadway and perhaps drum up more interest, part of me still feels that it can't possibly be profitable. Even if it shows up in the books in the black, I mentally cannot picture that being anything other than red.
While this seems like a risky approach from a financial standpoint it is certainly a great opportunity for those who might not get an opportunity to see shows otherwise. Especially in the case of a children's show which a family might be unable to attend because of the highs cost this is a great chance for the whole family to be able to attend a show.
There have been so many stories recently about theaters closing or cancelling productions because of the state of the economy; it's so reassuring to see that Broadway is finding unique ways to keep theater available to everyone!
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