Saturday, December 01, 2007
Both Sides in Writers’ Strike See New-Media Future at Stake
New York Times: "The nearly month-old strike by screenwriters has entered a new and perhaps uglier phase, revealing the conflict for what it has been all along: not so much a tiff over industry economics as a struggle for power over Hollywood’s perceived digital future."
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2 comments:
If Google can make billions of dollars in advertisements, why can't production companies? I am a huge fan of Google's business model which is aimed at providing free services for the consumer with minimal intrusive advertising. In theory Television companies can provide the same minimal visual advertisements without ever having to actually interrupt the show/movie online. This can help them with paying their writers, not to mention be a smart way to draw viewers into websites. I just wish that big-time movie stars could take a hit to their enormous paychecks.
I don't understand how the networks can even expect to say that money made from these "new-media" distribution systems is as minimal as they say. With as much advertising as networks like NBC put into their online playbacks (much less the shows themselves to counter DVR services), if they aren't making enough to pay more than $250, then they aren't charging very much for advertising or they are paying too much for bandwidth/server upkeep.
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