New CAA study says diverse casting increases box office potential across all budgets

LA Times: There’s been little debate over the moral arguments behind increasing diversity on- and off-screen in Hollywood, but the economic arguments haven’t always been so clear.

While women, people of color, LGBTQ folk and other historically marginalized communities in Hollywood continue to insist “diversity pays,” the box office success of films with diverse casts such as “Hidden Figures” ($230.1 million worldwide) and “Get Out” ($251.2 million worldwide) is inevitably deemed a “surprise.”