What makes a theme park attraction? A conversation with the creative team at Thinkwell Design

Themepark Insider: "A couple weeks ago, I drove over to Burbank to visit with the brain trust at Thinkwell, an attraction design firm run by several former Universal Creative designers. Thinkwell's the current home of Dave Cobb, who joined us on Theme Park Insider a few weeks back to talk about his work on Universal Orlando's Men in Black Alien Attack. Dave was there for my short trip to Thinkwell, and we were joined by CEO Cliff Warner and Chief Creative Office Craig Hanna."