www.broadwayworld.com: This fall, fans around the world will celebrate the 50th anniversary of The Rocky Horror Picture Show. In honor of the milestone, a wide array of events and tributes are planned to salute the enduring legacy of the genre-defying cult classic.
Rocky Horror Picture Show is such an amazing example of how theater can live on in popularity through multiple generations via continued promotion. Possibly the most popular engagement with this musical has been its late night showings complete with actor and audience participation. This interactive aspect is what I believe makes each showing so unique and excites more people to show up. This September 27th fan convention highlights this continued interest in the musical in younger generations. Continuing to connect to young adults ensures that traditions surrounding the musical are consistently spread through word of mouth both to peers and newer generations. When creating any media in an era that is so saturated with new content, it is important to consider audience interaction above just an ability to communicate to an audience; young adults are looking to feel a part of a community with the media they consume. While not a new concept, the speed at which modern technology communicates causes trends in media to go in and out faster than ever before. This short window caters to eye catching media, relating back to an interactive aspect which acts as an attention-grabber.
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