AV Magazine: The 3D ‘hologram models’, which are being deployed in Matin Kim and Hago Haus stores, can move and turn 360° to showcase outfits to shoppers. They have built-in cameras, microphones, speakers and touchscreens, as well as AI capabilities.
Honestly? I just think it's really cool. Yeah, this is kind of terrifying and could be used nefariously one day depending on who gets their hands on this technology. But for right now, I’m just looking at it in the context of fancy shopping experiences and it looks amazing and helpful. We have already seen what I am assuming is similar technology in the theatrical world, with the hologram concerts of Michael Jackson and other deceased celebrities where their likeness is projected 3 dimensionally so attendees can interact with the concert as if it were real-time, so I think this is probably a newer innovation based on that. However, I was never interested in seeing Michael Jackson sing live on stage and I am very interested in meeting and having a live interaction with a hologram while I’m looking at new shirts. I hope this technology expands so I have a better chance of getting to see it.
ReplyDeleteI can't tell if this is cool or creepy. I guess my first question would be Sunday going to allow consumers to see themselves in the mirror wearing the clothing they're looking at buying, with the product they have in their hand, or in the house they're looking to buy. by having these images shown to us as opposed to having to imagine them ourselves with this moment human imagination? This is probably overly philosophical for current technology. but it's important to think about how the progression of a certain technology may affect humanity and Society in the long term. Now that I think about it, what kind of person already has this? Look at Amazon or Sherman Williams where you test out furniture or paint colors in your house through augmented reality on your phone, taking away the guess and test. She reminds me, whatever happened to Virtual reality. It seemed like that was the big thing and now it's kind of died down again.
ReplyDeleteExtremely misleading, these aren’t holograms. Unless I’ve misunderstood what a hologram is these are just videos on a screen. I would be excited of this was some sort of star wars type of hologram but it’s seriously just a mildly interactive video. They may be holographic but they’re not holograms which is very disappointing. This also feels like the natural progression of marketing via digital influencers in a way that completely cuts out the middle man. The AI can’t talk about the fabric quality and loose stitches if you don’t allow it. The model and clothing can be edited more favorably in production and post. The seller can completely curate the viewer’s experience, creating marketing that feels like opinions or advice. Smart move as a seller but can’t say I approve as a consumer. If it was an actual hologram i might see the appeal, hell i’d even approve of the use of AI if it used the screen to superimpose the outfit on the customer. Honestly that would be even more beneficial to predatory selling practices as it may cause people to not feel like they need to try on the real clothes. It honestly just feels like a big mix of false advertising, faux tech innovations, and shady marketing practices. Give me a hologram of Miku showing off some Versace then maybe i’ll bite.
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