Winning Major Tony Awards Lengthens a Show's Run, New NYU Study Shows

backstage.com: A new study conducted by NYU Stern Professor of Statistics Jeffrey Simonoff, Stern PhD student Nikolay Kulmatitskiy, and Rider University Associate Professor Lan Ma Nygren finds that winning a major Tony Award increases the length of a production's expected run by about 50 percent. Even being nominated for a Tony can add roughly 30 percent to the expected run.